Communicate-
PR Services
Your company just won an award, launched a product, or is promoting an event. The world of earned media is at your fingertips. A good PR or public relations plan could offer you exposure to the masses with little or no investment out of pocket.
Unlike a traditional advertising campaign, a good PR plan and the implementation of a strategy could land you a front page feature in the local paper or even in a national spotlight. These events are highly valuable because a business can use them for long term market positioning. An article in the paper or a feature in a magazine is just another reason to touch your consumer base.
RAIN PLANS
What if it rained on your parade and you have to deal with some negative news in the press? Deal with it. In the event that news doesn't "roll your way," a crisis PR plan should be immediately implemented. Bad news can be a business killer. The Biz Dr. suggest putting a good defense in the way to tackle the issue. Timing is of the essence. Doing the right thing at the right time can more quickly allow you to turn a bad event back into running a healthy and vibrant business.
Unlike a traditional advertising campaign, a good PR plan and the implementation of a strategy could land you a front page feature in the local paper or even in a national spotlight. These events are highly valuable because a business can use them for long term market positioning. An article in the paper or a feature in a magazine is just another reason to touch your consumer base.
RAIN PLANS
What if it rained on your parade and you have to deal with some negative news in the press? Deal with it. In the event that news doesn't "roll your way," a crisis PR plan should be immediately implemented. Bad news can be a business killer. The Biz Dr. suggest putting a good defense in the way to tackle the issue. Timing is of the essence. Doing the right thing at the right time can more quickly allow you to turn a bad event back into running a healthy and vibrant business.